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This website iconicjohn.com has the following in the homepage, "We convert your photographs, slides, video tapes, 8mm and Super 8 film, audio cassettes, negatives and other old media to digital forms." We analyzed that the website also stated " We provide high quality transfer service combined with a personal touch that isnt matched by most any other company providing the same services." It also stated " Whether you have video tapes, 8mm or Super8 film, slides or photos, each of those mediums are slowly deteriorating. Act now to preserve your memories! It was a project that took months upon months." The header had digitize slides as the highest ranking search term. It was followed by film scanner, convert slides to digital, and large format scanning which isn't as ranked as highly as digitize slides. The next words they used was old photo restoration. photo restoration service was also included but will not be understood by search parsers.